Wednesday, September 24, 2014

What are meta Tags & How to create it for Our Website to Optimize Acc. To Search Engine

Hello Readers,

Greetings!!

So Today we will discuss about Why we create meta tags, how to create meta tags for website & where to fix it in websites. In Meta Tags Different Categories are Following :-

1)      Meta Titles
2)      Meta Descriptions
3)      Meta Keywords

Meta Tags are powerful Factors of On-Page Optimization. If we only create Meta tags for all pages of our website or Fix it into Different pages. Automatically our website grade is better than older.

Meta Titles : Meta Titles are those which show on the head of website when our website are on loading .
Mainly it describes all about the website means what the website based on like if you have clothing business so your title like that  Jeans,Tshirts,Shirts are available here . and it also tells the search engine crawlers about website page & they crawl the page easily Because we provide totally information about our page in one Line. Its Length is 50 to 60 Characters. In Meta titles we need to put all the keywords related to that page. Meta Titles are must for every Page of our website.

Meta Descriptions : Meta descriptions is a type of paragraph which describe  Pages of website .It,s length is 150 to 160 Characters. All the Keywords also lies in Meta Descriptions. Its Also Tells the search engine crawlers about our website pages. Mainly It’s a overview of all the content written in our website pages. It’s a meaninigful  stanza of 2 to 3 lines about our webpage.

Meta keywords: Meta Keywords are those which keywords we choose  for our website. We need to put all the keywords in website. Only Google robots does not Crawl these Keywords but Bing, Yahoo & all Other Search Engine Crawl meta Keywords of  Website means  if  you want to do SEO for Google results .No need to Fix Meta Keywords But Any Other Search Engine Its beneficial.

Simply We Put these Meta tags in header of The Page Coding. & once search engine crawls these meta tags after that its help to increase your ranking in search engine results.

Thanks for today,

Regards

Gagan Arora


Tuesday, September 16, 2014

Discuss On-Page Optimization Techniques one by one

Hello Subscribers,

Hope you’re doing well,

Last Blog I Share Factors Affecting to On-Page Optimization.

So Today I want to share with you all the techniques one by one .

1)      Website Analysis :- In Website Analysis Firstly we check the website in registered Tool www.woorank.com. After that we check manually through source code of Website & Implement or make Strategies on it.. In Website Analysis we Analyse the whole website according to SEO rules & regulations.. So Readers Ready to Analyse the Website.

2)      Keyword Researching :-
What is Keyword Researching?
Keyword researching is the main part of Search Engine Optimization. In which we Find Keywords which we want to Optimize to rank our website on First Page of Search Engine.

How to Find Keywords for Website?
Firstly we review the whole website content & find the words that makes your business.
For example:- you have a clothing business in Chandigarh. Ok, your website also based on Clothing like Shirts, tees, jeans, caps etc. so think a while what customers search in search engine to find your website on results. They Search keywords like –

(Best clothing shops in Chandigarh)
(Purchase t-shirts in Chandigarh)
(Buy online t-shirts)
(Want to buy jeans)

These types of keywords people search on search engine acc. to their need. So firstly you find keywords in content of your website. After completion of your manual researching we use a tool powered by Google by name Google Keyword planner . Sign in easily with your Google account.
Screenshot of keyword planner :














After open the Keyword Planner we should click on First option : Search for new keyword and group ideas.. looking like that :
























We put all the keywords which we choose above and we also fill our website name. After that we choose the product categories (related to our business) & target country means which country we want to target in search engine, Language, choose Google country wise means our keywords shown in which country Search engine. After that this keyword planner shows the Keywords Searches & Competition on Search engine suggest the related keywords to us which use in Daily Searches or people search these keywords to find related business & it’s very beneficial for our business.














This Chart shows that our Keywords Monthly searches on Google & Competition on search engine .this chart also shows any others keywords which is related to our keywords.so we also can choose that keywords for our SEO Process.
This is all about keyword Researching.

Have a Nice Day,

Thanks  & Regards
Gagan Arora

Sunday, September 7, 2014

Factors Affecting to On-Page Optimization.

Hello Subscribers
Hope you’re doing well,

Last we discuss the topic Search Engines Marketing Process. Our today topic is Factors Affecting to On-Page Optimization.

Factors Affecting to On-Page Optimization.















There are many little-little factors which are affecting to Search Engine results. But we Discuss Top 20 On-Page factors Which is must for search engine .. rest all we will discuss later with comparing topics. Top 20 factors are as follows:

1)      Website Analysis

2)      Keyword Searching

3)      Meta Titles

4)      Meta Descriptions

5)      Meta keywords

6)      Sitemap.xml & Sitemap.html

7)      Robots.txt

8)      Canonical tag issue

9)      URL Structure

10)   URL Based Duplicate Content

11)   Site Time Loading

12)   Website Content

13)   Image Favicon

14)   HTTP Status codes

15)   H1/H2 Tags

16)   Image Alt tags

17)   Blog Page on Website

18)   Page Rank

19)   Google Webmasters verification

20)   Google Analytics Verification

So Readers these are the factors which affect search engine to increase website rankings on SERP. If you want to start to new project for SEO .Firstly keep your eye on those factors and for website analysis you can analyse your website from best tool www.woorank.com after that check manually. One by One we will discuss these topics daily.. So Thanks for today.

Have a Nice day.



Saturday, September 6, 2014

Starting with Search Engines Marketing Process.

So, how was my First Post on Digital Marketing? Hope it’s Beneficial for Readers.

Let’s start with types of Search Engines Marketing. Mainly professional’s use SEO, SMO, SMM to grow their business in Search Engine Result Page. From SERP visitors find things according to their needs. So they can put a keyword in Search Box in the form of line. From that Specific Keyword What type of Results Shown by Search Engine? Means which web page is best According to their need.















Mainly these types marketing’s are for to improve visibility in Social Websites as well as Search Engines Result Page. So we Start with types of Search Engines Marketing’s.

·         Search Engine Optimization
·         Search Engine Marketing
·         Social Media Optimization
·         Social Media Marketing

So, Subscribers Today we learn with Search Engine Optimization Process. There are two Process of Search Engine Optimization.

1)      On-Page Optimization
2)      Off-Page Optimization

We learn On-Page & Off-Page Both Similarly via Daily our Blog Post. Let’s start with On-Page Optimization process.

On-page Process in SEO taking less time to optimize your website according to search engine’s Needs. So if we have a newly website & we want to optimize it. So On-page is must to increase visibility in Search Engines Result Page (SERP) and we used it for better Indexing. For On-Page Optimization Firstly we Review the website & find mistakes for better SEO. We want to analysed the whole website. After that implement Strategies on it.

Keep blogging

Have a nice day!
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Topic for Tommorow :-


Factors Affecting to Search engine through ON-Page.




Friday, September 5, 2014

My first post to aware the People about my Blog

Hello Subscribers,

Hope you’re doing well

Today I want to share my blog with you all with the name Experience the Power of Marketing.

In this blog we discuss the whole experience of digital marketing like Search Engine Marketing, Search Engine Optimization, Social Media marketing, Email Marketing, Online Reputation Management & many techniques that use to strongly visible you on Internet or Search Engine Results.

In today’s era most of the persons don’t want to go to market & purchasing things It’s a totally wastage of time as well as money. Everyone want to buy online.so it’s difficult to think which website is better for online services in specific field & we want to ready our website to Run with other competitors websites to show in search results. That’s the marketing Strategy

All the businessmen’s waste a lot of money on internet marketing . They hire a marketing company for SEO, SMO, ORM, SMM, PPC & others. If you do work with search engine rules & regulations You don’t want to spent a lot money on Digital marketing. It’s very easy process to boost your business.


Firstly I tell you we discuss daily one topic on this blog & I share my Internet marketing experience with you guys & gives you the marketing tips. So you can easily promote your website with search engine with white hat techniques. So be ready to make visibility on Internet .

E-mail me freely if any query..

Have a nice day